Sales Bootcamp

Learn how to identify and nurture API management opportunities and how to effectively position and differentiate Apigee. We’ll also explain how to engage the Apigee client teams to work with you to accelerate the sales cycle and expand the opportunity to more use-cases and projects.

Sometimes it’s obvious, the client realizes they need API Management (APIM) and formally investigates the available solutions (i.e. RFP, RFI, etc.). In this scenario it’s clear that our partners should recommend implementing Apigee-Edge, the world’s leading APIM platform. Just ask Gartner

Partner Program Overview


How we work together: Apigee Systems Integrators, Resellers in the Partner Program Introduction

Play Overview

Apigee Positioning and top use cases


Use cases covered in the video include:

  • Faster time to market
  • New business channels
  • New business models
  • New partner exosystem
Play Overview

Sales toolbox



The Apigee Use-case Cheatsheet, providing a positioning statement and associated deeper learning and customer stories for 20+ use-cases

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Why speed is important



Why speed is the only Key Performance Indicator (KPI) that matters in the digital economy.

How entire industries are being disrupted from a supply chain model to a demand aggregation model - and how some companies' very existence is being threatened.

Play Overview

Apigee Resources


Curated selection of training videos that cover the Apigee Platform and AppSheet Platform

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Apigee Sales Method



What customer stakeholders we align with. Value creation vs efficiency and cost reduction. Aligning with near term business objectives

Play Overview

Apigee Differentiation



The value difference that Apigee provides in sales.

PREREQUISITES

Apigee Positioning and Top Use-cases:  https://youtu.be/ktQgshzHSqw

Why Speed Is the Most Important KPI:  https://youtu.be/tIGIyiacZbc

Apigee Sales Method:  https://youtu.be/S92-BJp1138

Play Overview

Measure Success with Apigee Compass

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The following article links guide you on how to measure how prepared a client is ready for the digital journey. There are different journeys for the type of role that is responsible; executive, business unit owner, IT, and development.